Who am I? I’m a U.S.-based, award-winning writer, editor, and content marketer with 10+ years experience leading projects to successful execution in CPG, information technology, membership, and nonprofit sectors.
Why Hire Me? In addition to being a savvy writer and persuasive communicator, I’m a skilled relator, which means I excel at developing rapport, building trust, and creating authentic connections. I build engagement through compelling content that’s grounded in an understanding of an audience’s needs, pain points, and interests. Empathy, and a desire to help others, is at the heart of everything I do. My key strengths include:
- Writing and editing across a diverse range of digital, social, and print media
- Simplifying complex information in a succinct, consumable format
- Harnessing a range of online tools/networks for increased collaboration and engagement
- Aligning brand voice and adapting messaging for diverse audience segments
- Translating business needs into impactful communications strategies and programs
Writing expertise: Digital content (websites, intranets, blogs) | social media (Facebook, Twitter, LinkedIn, Pinterest, Instagram) | presentations | articles | video scripts | research studies/reports | FAQs | speeches/remarks | memos and announcements | talking points | press releases/kits | e-mail copy | help documentation/guidelines | ad copy | sales/marketing collateral | signage | packaging copy
How do I perform? Don’t just take my word for it, hear what previous employers, colleagues, and business partners had to say about my performance and work. Read their testimonials here.
Learn More Check out my LinkedIn profile to see where I’ve been and what I’ve accomplished, and view my portfolio to see examples of my work. Recently repatriated from a one-year stint in London, I am seeking new opportunities and love a good challenge!
Interested? Let’s connect, so we can chat about your needs and how I can help you tell YOUR story.
Cathy Berg's Portfolio 